Cookies

What are cookies and why do we use them?

Cookies are small files saved on your phone, tablet or computer when you visit a website. They're a useful tool as, by recording the way you use our site, they enable us to get to know you better. For example, we’re able to recognise you when you return to the site, identify your preferences so as to provide you with a more personalised service, speed up searches that you conduct when visiting, and generally improve your website experience.

You can set your cookies when you initially visit our website and can manage your settings on subsequent visits, via the cog icon in the bottom left of your screen, however by declining certain cookies this may prevent you from taking full advantage of the website.

The source of each cookie also varies. Some cookies are owned and created by TLTP ('first-party' cookies), but others are supplied by independent companies such as Google and Facebook ('third-party' cookies).

Cookies are NOT viruses, any kind of malware, programs or applications. Cookies can't see the files on your computer.

For further information visit https://www.aboutcookies.org.

We use 3 types of cookies on our website:

1. Necessary

These are ‘first-party’ cookies and are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. The website cannot function properly without these types of cookies.  

We use the following two necessary cookies which cannot be restricted or blocked.

Resolution: These cookies are used to ensure the correct version of the website is displayed to your device.

Session: These cookies allow the website to keep track of the pages you visit, so that you don’t have to repeatedly enter the same information during one session, or on each new visit.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform. Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
• F24_autoID
• F24_personID
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months. Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:
• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics
All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

2. Statistics

Also known as performance cookies, are ‘third-party’ cookies that collect how visitors use the website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. The information is used to help us understand how people use our website. It does this by tracking such information as how long people spend on our website, the pages they visit, the website that referred them to our website and other aggregate data. We do this so that we can make improvements to our website and provide a better user experience and more engaging content. By using our website and online services, you agree that we can place these types of cookies on your device.

We employ Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information and is not allowed to use or share our analytics data with anyone. Google's privacy policy is available at https://policies.google.com/privacy.

3. Marketing

Also known as targeting and advertising cookies are ‘third-party’ cookies used for recording your visit to our website, the pages you have visited and the links you have followed.

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts, but they may not be relevant to you.

Facebook pixel: This is a ‘web beacon’, in this case a pixel used on the website, which functions in a similar way to a cookie. It is used to build up a ‘Custom Audience’ based on people who visit our website, so we can target more relevant and effective Facebook advertising campaigns and helps us to measure our return on investment. Please refer to Facebook’s privacy policy for more information

Google AdWords: At times, we may use the online advertising platform Google AdWords. For measuring conversion with Google AdWords, a conversion tracking cookie is placed when a user clicks on an advertisement delivered by Google Ads. With the help of the conversion tracking cookie, we see the total number of conversions and can review the performance of our Ads.

Google Remarketing: At times, we may use Google AdWords remarketing which allows us to reach people who have been on our website and show them adverts relevant to the pages they have visited. This means, after your visit to our website, you may be shown ads by Google either within the Google Display Network or Google search results.

You can adjust your settings and also opt out of Google’s use of AdWords cookies by visiting Google’s Ads settings.

Social Media Cookies: These cookies are used when you share information using a social media sharing button or “like” button on our website or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter, Instagram, YouTube and LinkedIn. The social network will record that you have done this.